Tehlsee Communications - Environmental

Project management

When the Climate Change Division of Environment Canada in Dartmouth, NS, wanted to produce 10 regional radio Public Service Announcements—in English and French—on climate change, Tehlsee Communications was hired as project manager.

The company determined the audience (radio listeners in Atlantic Canada) and assessed the purpose of the PSAs. This was followed by research of the medium (30-second radio spots) and related issues, such as energy conservation and alternatives to fossil fuels. Next came the writing, peer review, focus group testing and revision of draft radio scripts (see example).

Example of a 30-second Public Service Announcement radio script
Five (Home energy efficiency)	Rationale: Addresses issue of energy efficiency and provides examples of actions that can be taken; also provides specific benefit—a 20% saving on power bill.
SOUND:	Squeaking of clippers opening and closing
MAN ONE:	Hi George. Here are those hedge clippers I borrowed last summer. What are you doing now?
MAN TWO:	Some maintenance on my house. I’m sealing cracks around the windows and doors, adding insulation, and changing the furnace filter. By using less energy, we’ll save about 20 per cent a year on our heating bill.	Click on buttons below to play sample. Dialup connections may take a little longer to download.
MAN ONE:	Really! Can I borrow your caulking gun?	English Audio 334 KB
ANNOUNCER:	Taking action on climate change … together we can do it. Call one eight hundred, O-Canada for information. A message from the Government of Canada.	Audio français 329 KB

Requests for Proposals were developed for the hiring of consultants for focus group testing and telephone surveys. Tehlsee Communications represented the client during another company's recording and production of English and French PSAs in Montréal. The announcements aired for six months in 2003. Writing a final report completed work on the project.